Head of Digital Marketing
At eXtra
About the Role
United Electronics Company (eXtra) is a premier electronics and home appliance retailer in Saudi Arabia, known for its expansive e-commerce platform and innovative customer engagement strategies. With a strong presence across the Kingdom, eXtra is committed to delivering cutting-edge digital experiences and integrated marketing solutions.
The Head of Digital Marketing will lead eXtra’s digital media strategy, overseeing the planning, execution, and optimization of campaigns across all paid and owned channels. This role demands a strategic thinker with deep expertise in performance marketing, data analytics, and cross-functional collaboration to drive brand growth and ROI.
|| Estimated Salary Range -| SAR 120000 - SAR 180000 annually (based on market estimates)
Requirements
|| Key Responsibilities
- Strategic Leadership:
- Develop and execute holistic digital media strategies across Search, Social, Programmatic, Video, and Display platforms.
- Campaign Management:
- Oversee end-to-end campaign execution, ensuring alignment with brand goals and flawless delivery.
- Agency Oversight:
- Manage media agencies to maintain quality control, brand consistency, and timely execution.
- Performance Optimization:
- Analyze key metrics (ROAS, CPA, CTR, conversion rates) and implement data-driven improvements.
- Cross-Team Collaboration:
- Partner with Brand, CRM, and E-commerce teams to deliver integrated marketing campaigns.
- Platform Partnerships:
- Cultivate relationships with digital platforms and external partners to maximize efficiency and ROI.
- Trend Monitoring:
- Stay ahead of emerging digital trends, technologies, and media opportunities.
|| Qualifications & Skills
- Education:
- Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
- Experience:
- 7–10 years in digital media and performance marketing, ideally within retail or e-commerce.
- Technical Proficiency:
- Hands-on experience with GA4, DV360, Meta Ads Manager, TikTok Ads, and Programmatic DSPs.
- Analytical Mindset:
- Strong ability to interpret data and make strategic decisions.
- Communication:
- Excellent presentation and interpersonal skills in both Arabic and English.
- Leadership:
- Confident, innovative, and capable of engaging senior leadership.