Manager Sports Marketing

Responsible for the development and implementation of SAFF & Individual football partners strategies. Work across functions and categories to develop, manage and execute plans designed to grow football in KSA through identifying new partners. Manage SAFF & Football athletes relationship on a day-to-day basis. Ultimately leverage strategic adidas relationship to tell the brand story on KSA´s football.

<b>Key Responsibilities:</b> <br>

• Position and leverage adidas with the best football symbols and programs in Saudi Arabia to grow the market share in country. <br>
• Support Sr. Manager to develop and drive Football strategy while being responsible for managing, servicing, leveraging, and strengthening relationship with SAFF & Football Players on a day-to-day basis. Coordinate VIK delivery, sponsors & logos on kits, on time payments, ensure we use all our benefits of SAFF contract, travel with SAFF, network with sporting & marketing areas, etc. <br>
• Work as the key interface between SAFF, Football athletes and adidas internal networks, including product, brand comms, Newsroom, B2B and more. Develop, manage, and execute activation plans for strategic SAFF & Football athletes product launches and identified moments that will strengthen relationships and grow SAFF & Football Players business. <br>
• Strengthen and maintain adidas reputation and build long-term partnerships with Football partners at all levels. <br>
• Ensure decisions and actions support overall marketing goal and maximize the impact of our message to consumers. <br>
• Ensure team members are maximizing revenue streams with SAFF & Football Players. Manage detailed budget of SAFF & Football athletes. <br>
• Take part in promotional appearances of adidas contracted players/athletes, meet and brief adidas contracted assets for promotional appearances. <br>
• Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy. <br> <br>

<b>- KPI’s:</b> <br>

• MWB compliance, Control & Savings. <br>

• Responsible for Partner Activation - SAFF & Football Players. <br>

• Top Clubs & SAFF shoe count & current pack Attack Plan effectiveness (% vs Plan) Feds & Clubs (% of benefits from contract activated vs Contract) <br>

• SAFF P&L and Growth of Performance Categories Market Share within Saudi Arabia. <br>

• Partner satisfaction <br>. Demand Promo: responsible for all VIK process Compliance (CAFs, Budget deviation, expenses, others) Leadership, New Ideas & Projects <br> <br> <b>- Key Relationships:</b> <br>

• Business Units, Global Sports Marketing, Activation, PR, Legal, Agencies, and Partners (SAFF & Football athletes). <br>

• Knowledge, Experience and Capabilities <br>

• Extensive knowledge of football, running, training and Saudi Arabia sporting landscape. <br>

• Ability to build and maintain relationships. <br>

• Ability to network, influence and utilize internal and external resources. <br>

• Proficiency in MS Office (Word, Excel, Outlook) with strong administration skills. <br>

• Good oral, written, and presentation communication skills in both English and Arabic. <br> <br> <b>- Required Education and Experience / Minimum Qualifications:</b> <br>

• University degree in business, ideally with sport industry, marketing and sales focus. <br>

• Ideally a sports-related master's degree Minimum 6 years of Brand and Sports Marketing Experience with an agency, sport partner or client- side consumer goods company. <br>

• Fluent written and spoken Arabic & English skills.