Digital Marketing Manager

The Digital Marketing Manager is responsible for delivering a best-in-class digital shopping experience across the app and website by owning the execution of all digital campaigns, onsite merchandising, and content. This role ensures campaigns are executed seamlessly across onsite placements and digital marketing channels, while aligning with commercial objectives and marketing calendars.

ROLE PROFILE

• Onsite Merchandising & Content Management Own and optimize homepage, category pages, promotional banners, collections, and brand zones across web and app to drive engagement, product visibility, and conversion.
• Campaign & Offer Execution Plan and execute end-to-end commercial campaigns across onsite, social media, CRM, and performance marketing channels. Translate commercial priorities and promotional calendars into impactful digital campaigns that drive traffic
• User Journey & UX Optimization Continuously optimize customer navigation and product discoverability to improve add-to-cart and conversion rates. Identify friction points within the user journey and implement improvements to navigation, category structure
• Performance Analytics & Reporting Monitor and analyze campaign and onsite performance metrics including CTR, conversion rate, page views, voucher performance, campaign ROI, and bounce rates using analytics platforms and internal dashboards.
• Cross Functional Coordination Collaborate closely with commercial, social media, CRM, performance marketing, product, and tech teams to ensure cohesive, localized, and timely execution of all campaigns and onsite initiatives.
• Creative Asset Management Lead a team of designers and content creators to develop, QA, and deploy onsite and digital campaign assets, ensuring brand consistency, responsiveness across devices, and high creative quality.
• Strategic Campaign Planning Define campaign themes and strategic objectives for major promotional events and sales moments. Work closely with the commercial team to align product priorities, promotional mechanics, and exclusive offers with campaign .
• Competitor & Innovation Benchmarking Track competitor campaigns, digital marketing trends, and onsite UX innovations to continuously improve the online shopping experience and maintain a competitive digital presence.

REQUIREMENTS

• Bachelor’s degree in marketing, business administration or any other field relevant to the role
• 5+ years of experience in ecommerce / e-merchandising role / digital marketing.
• Content Management Systems (CMS): Proficient in updating and managing onsite content using platforms like Salesforce Commerce Cloud, Magento, or Shopify to ensure timely and accurate publishing.
• Onsite Search & Merchandising Tools: Skilled in using tools (e.g., Algolia, Bloomreach) to manage search relevance, product boosting, and dynamic merchandising.
• Campaign & Promotion Setup: Capable of setting up promotional assets, deep links, discount/voucher mapping, and campaign logic with strong QA discipline.
• Data & Web Analytics Tools: Experienced in tools like Google Analytics, Firebase, or Content Square to analyse performance and inform optimization decisions.