Digital Marketing Specialist

A leading retail company is seeking <b>2</b> skilled <b>Digital Marketing Specialists</b> to join its dynamic team in Riyadh. The ideal candidates will be responsible for developing and executing digital marketing strategies to enhance brand presence, drive online engagement, and optimize campaign performance. This role requires creativity, analytical thinking, and a strong understanding of digital marketing trends and tools.
<br> <br> <br> <b>Positions Available:</b> 2 Nos

<b>Key Responsibilities:</b> <br>

• Develop, implement, and monitor digital marketing campaigns across various platforms (social media, search engines, email, etc.). <br>
• Manage and optimize social media accounts, creating engaging content tailored to the target audience. <br>
• Conduct market research and analyze consumer trends to identify opportunities for campaign growth. <br>
• Utilize SEO & SEM strategies to improve website traffic and search engine rankings. <br>
• Collaborate with graphic designers and content creators to develop visually compelling advertisements. <br>
• Track and analyze campaign performance metrics, adjusting strategies to maximize effectiveness. <br>
• Manage Google Ads and Facebook Ads to optimize return on investment (ROI). <br>
• Oversee email marketing campaigns, ensuring high engagement and conversion rates. <br>
• Stay up to date with the latest digital marketing trends and recommend innovative strategies. <br>
• Prepare regular reports on marketing performance and present insights to management.
  <br> <br> <br> <b>- Qualifications & Requirements:</b> <br>
• Education: Diploma or Bachelor's degree in Marketing or a related field. <br>
• Experience: 6 months to 1 year of hands-on experience in digital marketing. <br> <b>- Technical Skills:</b> <br>
  • Proficiency in Google Analytics, Google Ads, Facebook Ads, and SEO tools. <br>
  • Strong understanding of social media algorithms and best practices. <br>
  • Familiarity with email marketing tools like Mailchimp or HubSpot. <br>
  • Basic knowledge of graphic design tools (Canva, Photoshop, or Illustrator) is a plus. <br> <br> <br> <b>- Soft Skills:</b> <br>
  • Strong communication and teamwork abilities. <br>
  • Creativity and a keen eye for detail. <br>
  • Ability to analyze and interpret marketing data effectively.