Media Buyer

94 Advertising Agency is a leading marketing and advertising firm in Riyadh, specializing in digital campaigns that drive brand engagement and business growth. We are seeking a highly skilled Media Buyer to join our marketing team and oversee paid digital campaigns across various platforms.
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The Media Buyer will be responsible for planning, executing, and optimizing paid advertising campaigns across major digital platforms. This role requires strategic thinking, strong analytical skills, and a deep understanding of digital media trends to maximize campaign performance and budget efficiency. The ideal candidate should have proven expertise in media buying strategies, campaign execution, and performance analysis.

<b>Key Responsibilities:</b> <br>

• Develop effective media buying strategies to achieve marketing goals and ensure high ROI. <br>
• Plan, execute, and manage paid advertising campaigns on platforms such as Meta, Google Ads, Snapchat, TikTok, and other digital channels. <br>
• Conduct comprehensive market research to identify audience trends and optimize campaign targeting. <br>
• Monitor, analyze, and adjust advertising performance metrics to improve campaign effectiveness. <br>
• Prepare detailed reports on campaign performance, budget spending, and audience engagement. <br>
• Work closely with creative and marketing teams to align ad content with branding objectives. <br>
• Ensure compliance with advertising policies and industry best practices. <br>
• Manage budget allocation to maximize efficiency across multiple campaigns. <br>
• Stay updated on emerging trends and platform updates to optimize media buying strategies. <br> <br> <br>

<b>- Qualifications and Skills:</b> <br> <br>

• Minimum of five years of experience in media buying, digital marketing, or advertising. <br>
• Proficiency in digital advertising platforms such as Meta Ads, Google Ads, Snapchat Ads, and TikTok Ads. <br>
• Strong analytical and problem-solving skills with a keen eye for detail. <br>
• Ability to interpret data insights and optimize advertising campaigns accordingly. <br>
• Experience in budget management and campaign optimization for maximum performance. <br>
• Excellent communication and collaboration skills to work effectively within a team. <br>
• Ability to work under pressure and meet tight deadlines in a fast-paced environment. <br>
• Strong understanding of consumer behavior and digital marketing trends. <br> <br> <br>

<b>- Work Environment:</b> <br> <br>

• Collaborative and fast-paced marketing team environment. <br>
• Opportunity to work with leading brands and innovative campaigns. <br>
• Career growth opportunities in digital advertising and strategic media buying.