Marketing Strategist

We are seeking a Marketing Strategist to join the Communication and Partnerships Division of the King Abdulaziz Center for World Culture Department.

<b>Key Responsibilities: </b> <br>

• Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations. <br>

• Track and measure marketing outcomes, including marketing activities, response, and return on investment. <br>

• Forecast market trends and research market to identify new opportunities. <br>

• Generate innovative ideas to promote our brand and our products. <br>

• Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans. <br>

• Evaluate marketing programs to determine whether they are compatible with the organization’s strategy. <br>

• Develop creative briefs for the various programs and initiatives. <br>

• Prepare and supervise the production of publicity brochures, handouts, leaflets, promotional videos, and photographs. <br>

• Develop and implement a sponsorship sales plan for increasing revenues in a cost-effective manner. Target objectives include increasing sponsorship sales and creating sponsorship products and licensing deals to meet or exceed the overall business objectives. <br>

• Develop and implement an annual trade show or other events to assist in achieving the business objectives. <br>

• Manages all sponsorship activities. Responsible for sponsor prospecting, proposal customization and presentation, contract revision and servicing, sponsor follow-up and support, trade shows development, and representing the Company at industry functions. <br>

• Proficient in marketing software and tools. <br>

• Develop and implement marketing campaigns across multiple channels (social media, email, content marketing, etc.) <br> <br> <b>- Minimum Requirements: </b> <br>

• Bachelor’s degree in Marketing, Communications, Advertising, or related field. <br>

• Minimum of 10 years of experience in advertising, duty-free marketing, and/or sports sponsorship. <br>

• Strong English written and verbal communication skills. <br>

• Ability to adapt to multicultural environment. Strong understanding of marketing principles and practices.